Author: Al Ries, Jack Trout
Translator: Soo-jeong Lee
Publisher: Business Map
Hardcover | 240 pages | 223*152mm
| Important! Please read before you order! |
| >>>This book is written in Korean. |
About This Book
From Library Journal
Ries and Trout, authors of some of the most popular titles in
marketing published during the last decade, continue the same breezy
style, with lots of anecdotes and insider views of contemporary
marketing strategy. The premise behind this book is that in order for
marketing strategies to work, they must be in tune with some
quintessential force in the marketplace. Just as the laws of physics
define the workings of the universe, so do successful marketing programs
conform to the "22 Laws." Each law is presented with illustrations of
how it works based on actual companies and their marketing strategies.
For example, the "Law of Focus" states that the most powerful concept in
marketing is "owning" a word in the prospect's mind, such as Crest's
owning cavities and Nordstrom's owning service. The book is fun to read,
contains solid information, and should be acquired by all public and
business school libraries.
Availability: Usually ships in 5~10 business days.
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