Author: W. Chan Kim, Renee Mauborgne
Translator: Hyegu Kang
Publisher: Kyobo Books
372 pages.
| Important! Please read before you order! |
| >>>This book is written in Korean only. |
About This Book
Winning by Not Competing: A Fresh Approach to Strategy
Since the dawn of the industrial age, companies have engaged in head-to-head
competition in search of sustained, profitable growth. They have fought for
competitive advantage, battled over market share, and struggled for
differentiation. Yet these hallmarks of competitive strategy are not the way to
create profitable growth in the future.
In a book that challenges everything you thought you knew about the requirements
for strategic success, W. Chan Kim and Renee Mauborgne argue that cutthroat
competition results in nothing but a bloody red ocean of rivals fighting over a
shrinking profit pool. Based on a study of 150 strategic moves spanning more
than a hundred years and thirty industries, the authors argue that lasting
success comes not from battling competitors, but from creating "blue oceans":
untapped new market spaces ripe for growth. Such strategic moves-which the
authors call "value innovation"- create powerful leaps in value that often
render rivals obsolete for more than a decade.
Blue Ocean Strategy presents a systematic approach to making the competition
irrelevant and outlines principles and tools any company can use to create and
capture blue oceans. A landmark work that upends traditional thinking about
strategy, this book charts a bold new path to winning the future.
W. Chan Kim is the Boston Consulting Group Bruce D. Henderson Chair Professor of
Strategy and International Management at INSEAD. Renee Mauborgne is the INSEAD
Distinguished Fellow and Professor of Strategy and Management.
Availability: Usually ships in 5~10 business days.
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