Author: Robert H. Frank
Translator: Jin-hwan Ahn
Publisher: Woongjin.com
332 pages | 223*152mm
| Important! Please read before you order! |
| >>>This book is written in Korean. |
About This Book
The fascinating and playful guide to how economics explains the simple
but profound ideas that govern our world.
Why do the keypads on drive-up cash machines have Braille dots? Why are
round-trip fares from Orlando to Kansas City higher than those from
Kansas City to Orlando?
For decades, Robert Frank has been asking his economics students to pose
and answer questions like these as a way of learning how economic
principles operate in the real world--which they do everywhere, all the
time.
Once you learn to think like an economist, all kinds of puzzling
observations start to make sense. Drive-up ATM keypads have Braille dots
because it's cheaper to make the same machine for both drive-up and
walk-up locations. Travelers from Kansas City to Orlando pay less
because they are usually price-sensitive tourists with many choices of
destination, whereas travelers originating from Orlando typically choose
Kansas City for specific family or business reasons.
The Economic Naturalist employs basic economic principles to answer
scores of intriguing questions from everyday life, and, along the way,
introduces key ideas such as the cost benefit principle, the "no cash
left on the table" principle, and the law of one price. There is no more
delightful and painless way of learning these fundamental principles.
"Smart, snappy and delightful. Bob Frank is one of America's best
writers on economics." -- Tyler Cowen, George Mason University, and
author of In Praise of Commercial Culture and What Price Fame?
"Fascinating, mind-expanding, and lots of fun." -- Steven Pinker,
Harvard University, and author of The Blank Slate, How the Mind Works,
and The Stuff of Thought
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