Author: David Kessler
Translator: Soon-young Lee
Publisher: Munyechulpansa
348 pages | 223*152mm
| Important! Please read before you order! |
| >>>This book is written in Korean. |
About This Book
Taking Control of the Insatiable American Appetite
Conditioned hypereating is a biological challenge, not a character flaw,
says Kessler, former FDA commissioner under presidents Bush and
Clinton). Here Kessler (A Question of Intent) describes how, since the
1980s, the food industry, in collusion with the advertising industry,
and lifestyle changes have short-circuited the body's self-regulating
mechanisms, leaving many at the mercy of reward-driven eating. Through
the evidence of research, personal stories (including candid accounts of
his own struggles) and examinations of specific foods produced by giant
food corporations and restaurant chains, Kessler explains how the desire
to eat?as distinct from eating itself?is stimulated in the brain by an
almost infinite variety of diabolical combinations of salt, fat and
sugar. Although not everyone succumbs, more people of all ages are being
set up for a lifetime of food obsession due to the ever-present
availability of foods laden with salt, fat and sugar. A gentle though
urgent plea for reform, Kessler's book provides a simple food rehab
program to fight back against the industry's relentless quest for
profits while an entire country of people gain weight and get sick.
According to Kessler, persistence is all that is needed to make the
perceptual shifts and find new sources of rewards to regain control.
--From Publishers Weekly
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