Author: Stuart Diamond
Translator: Tae-hoon Kim
Publisher: 8.0
400 pages | 226*154mm
| Important! Please read before you order! |
| >>>This book is written in Korean. |
About This Book
This new model of human interaction has been chosen by Google to train
the entire company worldwide (30,000 employees), is the #1 book for your
career chosen by The Wall Street Journal¡¯s website, and is labeled
¡°phenomenal¡± by Lawyers¡¯ Weekly and ¡°brilliant¡± by Liza Oz of the Oprah
network.
Based on more than 20 years of research and practice among 30,000 people
in 45 countries, Getting More concludes that finding and valuing the
other party¡¯s emotions and perceptions creates far more value than the
conventional wisdom of power and logic. It is intended to provide better
agreements for everyone no matter what they negotiate – from jobs to
kids to billion dollar deals to shopping.
The book, a New York Times bestseller and #1 Wall Street Journal
business best seller, is based on Professor Stuart Diamond¡¯s
award-winning course at the Wharton Business School, where the course
has been the most popular over 13 years. It challenges the conventional
wisdom on every page, from ¡°win-win¡± to BATNA to rationality to the use
of power. Companies have made billions of dollars so far using his new
model and parents have gotten their 4-year-olds to willingly brush their
teeth and go to bed.
Prof. Diamond draws from his experience as a Pulitzer Prize winning
journalist at The New York Times, Harvard-trained attorney, Wharton MBA,
U.N. Consultant in many countries and manager and executive in many
sectors, including technology, agriculture, medical services, finance,
energy and aviation. ¡°The ROI from reading Getting More will make it the
best investment you make this year,¡± says Rhys Dekle, the business
development head of the Microsoft Games division, which produces X-Box.
He added that the book was his team¡¯s best investment of the year too.
The model was also used to quickly solve the 2008 Hollywood Writer¡¯s
Strike.
The advice is addressed through the insightful stories of more than 400
people who have used Prof. Diamond¡¯s tools with great success: A 20%
savings on an item already on sale. An extra $300 million profit in a
business. A woman from India getting out of her own arranged marriage.
Better relationships with the family, including teenagers. Raises at
work. Better jobs. Dealing with emotional situations. Meeting one¡¯s
goals. Finding better things to trade. Solving cultural and political
problems, sports conflicts, and ordinary arguments.
The book is intended to be used in any situation. The most common
response is ¡°life changing¡±, beginning on page one. ¡°The most
inspirational book I have read this year¡± said David Simon, an attorney
in San Francisco, CA. ¡°This book can change the world,¡± says Craig
Silverman, Investment Advisor, Long Island, NY
Availability: Usually ships in 5~10 business days.
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