Author: Thomas L. Friedman
Translator: Dong-wook Shin
Publisher: Book21
Hardcover | 639 pages | 230*157mm
| Important! Please read before you order! |
| >>>This book is written in Korean. |
About This Book
One day in 1992, Thomas Friedman toured a Lexus factory in Japan and
marveled at the robots that put the luxury cars together. That evening,
as he ate sushi on a Japanese bullet train, he read a story about yet
another Middle East squabble between Palestinians and Israelis. And it
hit him: Half the world was lusting after those Lexuses, or at least the
brilliant technology that made them possible, and the other half was
fighting over who owned which olive tree.
Friedman, the well-traveled New York Times foreign-affairs columnist,
peppers The Lexus and the Olive Tree with stories that illustrate his
central theme: that globalization--the Lexus--is the central organizing
principle of the post-cold war world, even though many individuals and
nations resist by holding onto what has traditionally mattered to
them--the olive tree.
Problem is, few of us understand what exactly globalization means. As
Friedman sees it, the concept, at first glance, is all about American
hegemony, about Disneyfication of all corners of the earth. But the
reality, thank goodness, is far more complex than that, involving
international relations, global markets, and the rise of the power of
individuals (Bill Gates, Osama Bin Laden) relative to the power of
nations.
No one knows how all this will shake out, but The Lexus and the Olive
Tree is as good an overview of this sometimes brave, sometimes fearful
new world as you'll find. --Lou Schuler
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