Title: no rules rules
Author: Reed Hastings, Erin Meyer
Publisher: RHK
ISBN: 9788925599632
468 page /145*215mm / 736 g

Important! Please read before you order!

>>>This book is written in Korean.

About This Book

When it was founded in 1997, Netflix was just a company that rents DVDs by mail. However, as of 2020, it has become a global company that generates trillions of won in annual revenue, providing joy to people around the world in 190 countries, including Korea.

Netflix has transformed its business from DVD rental service to Internet streaming service, and has continued to innovate in line with the times, starting with "House of Cards" in 2013, producing dramas. What's interesting is that unlike companies that have been on a roll like Kodak, Nokia, and blockbusters, Netflix has been flexibly coping with changes in the swirling business environment.

Reed Hastings, dubbed "Post Jobs" for causing perceptual fluctuations in the entertainment industry, cites Netflix's "culture of freedom and responsibility" as the key to their success. On Netflix, it's decided. There is no clock-out or working time. There are no regulations on vacations and expenses, nor approval procedures for approval. The staff at the terminal also decides freely, signing a multi-billion-dollar contract directly. The rule is that there are no rules. However, Netflix's Culture Deck, which seems to be running laxly, is considered the most important document in Silicon Valley.

This is the first book written by Netflix's current CEO, and is done in a way that talks with Erin Meyer, a professor at the University of Business Administration at INSIDE, on Netflix's management style and corporate culture. How did Netflix become the world's most valuable company with its unconventional moves that upset everyone's common sense? The full version of "No Rules Rules" which has been sold to 20 countries around the world, including the U.S., Britain, Italy and Japan, will be released.

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