Author: Charles Duhigg
Translator: Ju-heon Kang
Publisher: Gallion
464 pages | 223*152mm
| Important! Please read before you order! |
| >>>This book is written in Korean. |
About This Book
Why We Do What We Do in Life and Business
A young woman walks into a laboratory. Over the past two years, she has
transformed almost every aspect of her life. She has quit smoking, run a
marathon, and been promoted at work. The patterns inside her brain,
neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds.
They are desperately trying to figure out how to sell a new product
called Febreze, on track to be one of the biggest flops in company
history. Suddenly, one of them detects a nearly imperceptible
pattern?and with a slight shift in advertising, Febreze goes on to earn
a billion dollars a year.
An untested CEO takes over one of the largest companies in America. His
first order of business is attacking a single pattern among his
employees?how they approach worker safety?and soon the firm, Alcoa,
becomes the top performer in the Dow Jones.
What do all these people have in common? They achieved success by
focusing on the patterns that shape every aspect of our lives.
They succeeded by transforming habits.
In The Power of Habit, award-winning New York Times business reporter
Charles Duhigg takes us to the thrilling edge of scientific discoveries
that explain why habits exist and how they can be changed. With
penetrating intelligence and an ability to distill vast amounts of
information into engrossing narratives, Duhigg brings to life a whole
new understanding of human nature and its potential for transformation.
Along the way we learn why some people and companies struggle to change,
despite years of trying, while others seem to remake themselves
overnight. We visit laboratories where neuroscientists explore how
habits work and where, exactly, they reside in our brains. We discover
how the right habits were crucial to the success of Olympic swimmer
Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero
Martin Luther King, Jr. We go inside Procter & Gamble, Target
superstores, Rick WarrenĄ¯s Saddleback Church, NFL locker rooms, and the
nationĄ¯s largest hospitals and see how implementing so-called keystone
habits can earn billions and mean the difference between failure and
success, life and death.
At its core, The Power of Habit contains an exhilarating argument: The
key to exercising regularly, losing weight, raising exceptional
children, becoming more productive, building revolutionary companies and
social movements, and achieving success is understanding how habits
work.
Habits arenĄ¯t destiny. As Charles Duhigg shows, by harnessing this new
science, we can transform our businesses, our communities, and our
lives.
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