Author: Howard Schultz
Translator: Soon-myeong Hong
Publisher: Gimmyoungsa
372pp | 210*148mm
| Important! Please read before you order! |
| >>>This book is written in Korean only. |
About This Book
How Starbucks Built a Company One Cup at a Time
The success of Starbucks Coffee Company is one of the most remarkable business
stories in decades, growing from a single retail store on Seattle's waterfront
to a company with more than one thousand stores nationwide and a new one opening
every business day. Starbucks has effected a fundamental change in American
life, turning coffee into a national obsession and establishing the coffee bar
as a new fixture of Main Street - a home away from home for millions of
Americans. In Pour Your Heart Into It, Howard Schultz, the CEO of Starbucks,
shares the passion, values, and inspiration that drive the success of this
fascinating company. Schultz gives credit for the growth of Starbucks to a
foundation of values seldom found in corporate America - values that place as
much importance on the company's employees as they do on profits, as much
attention to creativity as to growth. Schultz tells the story of Starbucks in
chapters that illustrate the principles which have made the company enduring,
such as "Don't be threatened by people smarter than you," "Compromise anything
but your core values," "Seek to renew yourself even when you are hitting home
runs," and, most simply, "Everything matters." For entrepreneurs, marketers,
managers, and Starbucks' loyal customers, Pour Your Heart Into It gets to the
heart of a company that, according to Fortune magazine, "has changed
everything...from our tastes to our language to the face of Main Street."
Availability: Usually ships in 5~10 business days.
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