Author: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
Translator: Mi-na Yoon
Publisher: Book21
288 pages | 223*152mm
| Important! Please read before you order! |
| >>>This book is written in Korean. |
About This Book
From Publishers Weekly
Goldstein, Martin and Cialdini meld social psychology, pop
culture and field research to demonstrate how the subtle addition,
subtraction or substitution of a word, phrase, symbol or gesture can
significantly influence consumer behavior. Interspersing references to
Britney Spears, the Smurfs and Sex and the City with more academic
concepts such as loss aversion and the scarcity principle, the authors
illustrate the simple and surprising approaches that can hone a
company's marketing strategies. Witty chapters detail the allure of the
yellow Post-it, the tip-garnering capabilities of an after-dinner mint,
how highlighting a product's weaknesses can increase its appeal, the
powerful role of third-party testimonials, how doctors can convince
patients to adopt healthier choices by prominently displaying academic
credentials in their offices, and how mirroring another person's
gestures can elicit a more generous response by strengthening a
perceived bond. While written primarily for a marketing audience, this
amusing book has equal value and appeal for executives, salespeople --
even parents trying to persuade their kids to do homework.
Availability: Usually ships in 5~10 business days.
 | |||||||||
 |
| ||||||||
Can't
find what you're looking for?
